Sustainable
future of roses. Sustainability is paramount at Van der Plas. Together with our Flourishing Partners, we are committed to providing florists with the most beautiful high-quality flowers with minimal impact on the environment. A great example of this is Porta Nova's new sustainable rose: the Red Naomi Futura. This unique rose combines external beauty, quality and innovation and contributes to our joint ambition to make the flower sector future-proof.
Red Naomi Futura
The Red Naomi Futura is not just any rose; it is a milestone in sustainable cultivation. In fact, the Futura rose differs from the ‘normal’ Porta Nova roses by using wind energy instead of the traditional combination of gas and grey electricity. Thanks to this choice, the carbon footprint is reduced by as much as 95%.
Small investment, big impact
Futura roses offer florists the opportunity to contribute to a more sustainable flower sector in an accessible way. With a small extra cost per stem, you already make a significant positive impact on the environment. Futura roses also make it easier for consumers to make conscious choices. Thanks to the minimal extra price, a sustainable choice becomes more accessible and attractive. Moreover, Futura roses offer florists the opportunity to spread a sustainable message and inspire customers to do the same.
Innovation for a greener future
To grow Futura roses sustainably, Porta Nova uses techniques that not only reduce the impact on the environment, but also ensure the quality of the roses. One of the most important innovations is the Climator system. This system regulates the climate in the greenhouse with, among other things, LED lighting powered by wind energy. In addition, heat storage is used to further reduce energy consumption.
This not only ensures considerable energy savings, but also drastically reduces CO2 emissions. By comparison, the carbon footprint of a Red Naomi Futura is almost ten times lower than that of an 80 cm red rose from Ecuador. We are therefore convinced that the Futura roses have the lowest carbon footprint of any roses available in Europe.
Sustainable iconic rose
The sustainable Futura rose retains everything that makes the classic Red Naomi so beloved: its deep, velvety red hue and its subtle, seductive fragrance. With long stems, an exceptionally large flower and an excellent vase life, the Red Naomi Futura is a rose of unparalleled quality.
The Red Naomi has always been the ultimate choice to surprise someone: from a romantic gesture to a sincere thank-you. Thanks to the arrival of the Futura variant, the Red Naomi is now also a sustainable choice. With CO2 emissions of just 56 grams per stem, the Futura has the lowest footprint in the industry.
Responding to the sustainability trend
Sustainability plays an increasingly important role, also in the flower sector. Customers are looking more often for products with an eco-friendly background and an inspiring story. The Red Naomi Futura offers florists the opportunity to capitalise on this trend. With these roses, you not only offer a beautiful product, but also a story about innovation and sustainability. This way, you distinguish yourself as a florist and respond to the wishes of a more conscious consumer.
Hand in hand
Porta Nova's Futura roses are now available in Van der Plas' webshop. These stunning roses combine timeless beauty with minimal environmental impact. Their deep red colour, subtle fragrance and beautiful flower heads make them perfect for any application: from romantic bouquets to luxurious floral arrangements.
Show your customers that beauty and sustainability can go hand in hand. Visit our webshop and order the Red Naomi Futura today!